Biography of the Merrill Shoes Company

Biography of the Merrill Shoes Company

Image source: http://purposefootwear.com/wp-content/uploads/2013/09/MRL-W39443-082712-1024x511.jpg

With the objective of building an improved hiking boot, the Merrill Shoes company was born in 1981. From those humble beginnings, they have evolved their footwear collection to handle all types of terrain from the urban jungle of Miami to the trails of the Rocky Mountains. Their main objective always is to promote an active lifestyle for men, women and children to enjoy with footwear that can handle the challenge. As a matter of fact, starting with their headquarters in the rugged terrain of Utah, this served as the optimal proving grounds for their hiking boots. Merrill invested heavily in cutting edge technology that could handle this demanding landscape which still appears in their varied collection of moccasins, sports shoes, sandals, slides and boots today. With the advent of people becoming more fitness conscious, Merrill has adapted to meet their needs. So, whether the endeavor is rock climbing, trail hiking, jogging, or sight seeing, Merrill specifically designed their footwear to meet the unique demands of that particular activity. The impressive part is that they never sacrificed comfort or style along the way.

Distinguishing Features of Merrill Footwear

The Merrill shoes company has made considerable investment in research to stay on the cutting edge of footwear technology. They have invested substantially in advances which results in features that are only found in their shoe collection and which deliver a superb fit and level of comfort. By using such materials as Vibram, their footwear keeps your feet properly protected by being waterproof, cushioned, and insulated. Another feature only found in their footwear is the patented Air Cushion midsole. This unique Air Cushion will absorb up to four times the wearer's body weight and keeps the heel properly centered in the shoe. The benefit to the wearer is unmatched stability, comfort and cushioning both on the trail or on pavement. Another feature specifically customized to accommodate the unique physical properties of a woman's anatomy is the Q-Form cushion system. In order to maintain a secure and proper fit, Merrill employs the omni-fit lacing system. This lacing structure offers substantial advantages over the traditional eyelet lacing system by threading the laces through the tongue and upper area using D-rings making for a more dependable fit. Finally, to ensure superior traction, a better grip and increased durability, Merrill integrates their exclusive Vibram Chameleon Sport sole and patented Sticky Rubber sole manufactured with a sticky rubber compound which is dual-density. The end results are innovations pioneered by Merrill which represent advances in footwear that deliver superior comfort, control and stability.

Well Earned Footwear Industry Recognition

The accomplishments and growing popularity of the Merrill shoe brand has not gone without being noticed In fact, many of the established industry magazines across many related disciplines have bestowed well deserved accolades to Merrill. For example, in 1988 Backpacker Magazine named Merrell leather boot the Best Hiking Boot. By 1999, Footwear News singled out Merrell the 1999 Athletic/Outdoor Brand of the Year. In 2007, once again, the leading footwear industry magazine, Footwear News, named Merrill the brand of the year. By all accounts, what began as a humble objective to produce an improved hiking boot to the market blossomed into a formidable design label with a global client base.

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